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The LiveGood CEO joins Right About Now to talk grit, lean business, and why overpriced supplements are done
If you’re tired of overpriced supplements and bloated business models, Ben Glinsky has something to say to you.
On a recent episode of Right About Now with host Ryan Alford, LiveGood CEO Ben Glinsky broke down how he’s disrupting the $200 billion supplement industry using grit, lean operations, and radical transparency.
The 38-minute conversation covered everything from running a $100M company with minimal staff to selling USDA organic supplements for a fraction of what legacy brands charge.
🎥 Watch the full interview below:
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Meet Ben Glinsky: Lean, Transparent, and 100% Grit
Glinsky didn’t build LiveGood the traditional way—and that’s the point.
LiveGood has no bloated C-suite. No bloated marketing budgets. Not even a payroll for executives. “I’m the CEO,” Glinsky says, “but I’m not on payroll. None of our corporate staff are.”
Instead, the company runs lean by design, with its top-paid team member being a warehouse manager.
The result? More profit margin and more value passed directly to customers. According to Glinsky, “If you can figure out how to cut that overhead and get lean, you're going to have a huge advantage.”
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Cutting Through the Fluff: Why the Supplement Industry Is Ripe for Disruption
One of the most eye-opening parts of the interview is Glinsky’s candid critique of the supplement industry.
“The industry hasn’t changed in 50 or 60 years. They’re making products for 8 to 10 bucks and selling them for $60, $80, even $100.”
Live Good’s model is built on transparency and integrity. While competitors use vague "proprietary blends" to mask ingredient lists, LiveGood publishes full certificates of analysis and exact formulas on its website. When asked why this matters, Glinsky didn’t mince words:
“Seventeen out of 30 Amazon supplements tested didn’t contain what the label claimed. That’s insane.”
>> Visit LiveGood to Learn More.
The Grit Factor: Why Hard Work Still Wins
Glinsky credits one quality above all others for entrepreneurial success: grit.
“It’s the difference between living an average life and a not-average life,” he says. “You gotta get in the mud, wallow around, take it on the chin. And you gotta be thankful for the hard stuff, because it makes you better.”
From mountain biking to jiu-jitsu to scaling a global supplement business, Glinsky’s mindset is built around competitive intensity and resilience. For him, business is a grind—but one he genuinely enjoys.
A Costco Approach to Supplements: The Pricing Strategy
LiveGood uses a Costco-style membership model to keep prices low. Members pay $10/month to access deeply discounted supplement prices, while non-members can still purchase at slightly higher retail rates.
Some standout examples:
- Ultra Magnesium Complex: $8.95 vs. $30+ from leading brands
- Super Reds (cardiovascular + antioxidant support): Half the price of competitors like SuperBeets, with better ingredients
- Factor 4 (anti-inflammatory): $18.50 for a blend that typically requires four separate products
“People only stay on overpriced supplements for about three months. We created something people can actually afford to stay on.”
Affiliate Marketing: LiveGood’s Growth Engine
With over $100 million in direct-to-consumer sales, most of it came not from ads—but from affiliate marketing.
Glinsky, a long-time veteran of the affiliate space, explains the power of this model: “Affiliates only get paid when they make a sale. It’s a win-win.”
Affiliates get a commission on referred sales, and the company avoids wasted ad spend. Some top affiliates earn over $10,000/month. The model works because the products work—and because consumers are eager to share value when they find it.
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How to Get Lean in Business (and Stay That Way)
As the episode wrapped, Glinsky offered advice to entrepreneurs looking to streamline operations and scale smart:
- Start by doing everything yourself. Don’t outsource until you absolutely have to.
- Cut unnecessary roles. “You don’t need a CEO, CFO, CMO on day one.”
- Stay focused on solving a real problem. Fall in love with the solution—not your product.
- Run toward problems, not away from them. Challenges are growth opportunities.
- Keep it mission-first. Whether it’s lowering prices or raising quality, build trust through results.
“If you recognize the shift in consumer behavior—and align yourself with it—you can carve out your piece of any industry. You don’t have to take it all. Just grab a slice.”
Where to Learn More
Want to learn more about Live Good’s products or business model?
🌐 Products: LiveGood.com
📱 Instagram: @livegoodcompany
💰 Affiliate Program: LiveGoodTour.com
From greens and magnesium to collagen and men's vitality supplements, LiveGood currently offers 30+ USDA-certified organic and lab-tested products—all at prices that are shaking up the industry.
Final Thoughts
Ben Glinsky isn’t just selling supplements. He’s selling a philosophy: run lean, stay real, and deliver true value in a market full of hype. For anyone looking to build a business in tough times—or simply take better control of their health—Live Good is a blueprint worth studying.