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Russell Brunson and his community of funnel hackers are going crazy with the launch of his new "Secrets of Success" Mastermind website and online community. In this Secrets of Success affiliate program review, we're going to reveal what Secrets of Success is all about, give you the link to join, and also share some strategies to start promoting the new Mastermind, even if you have no online platform or following.
Let's get started!
Join the "Secrets of Success" Affiliate Program
First off, here is the link to 'apply to join' the Secrets of Success affiliate program. As soon as the page loads, you'll find a video with Russell Brunson and his business partner Justin Benton.
In this quick video, Russell and Justin explain what exactly they've been up to over the last few years in buying and collecting books and manuscripts from the New Thought Movement of the early 1900s. Here you'll get a peak into Russell Brunson's hobby of "treasure hunting" for old books from his favorite author Napoleon Hill (and others).
Among other books, he was able to find an original signed copy of Napoleon Hill's "The Law of Success" and other never-released books by Napoleon Hill. This journey eventually led him to forming a relationship with the Napoleon Hill Foundation to acquire the rights to share even more of Hill's work and today, Russell and Justin are launching the "Secrets of Success" Mastermind group.
This is where Russell Brunson and Justin Benton are sharing their library of content: Books, courses, manuscripts, audiobooks, and more from Napoleon Hill and others from his era.
If you'd like to learn more about the full vision of the "Secrets of Success" community, there's an additional video on the affiliate application page that goes into great detail. We've also written a full review of the mastermind here.
Once you're on this page, click on "Apply to be an Affiliate," and you're taken to a page that looks like this:

Fill out the application and you should receive your login credentials within a few minutes! At this point, the affiliate program is open and all applicants are qualified to join.
You should be able to join, get your affiliate links, and begin sharing the new Secrets of Success offer with others.
Secrets of Success Affiliate Program: Earnings Potential?
If you're already an affiliate for ClickFunnels, you'll see some similarities in the way Russell has structured his Secrets of Success affiliate program. The membership to Russell's Mastermind community will cost $97/month, and pay affiliates a 40% commission.
This breaks down to $38.80/monthly recurring for every new member that you introduce to Secrets of Success. If you personally refer 100 people to the Secrets of Success membership site, you'll earn $3,880 each month for as long as these referrals stay members.
Note: There are additional ways to get paid from the "two-tier" system (see below) along with upsells Russell's sales funnel that can significantly increase cart value for purchases made...
Two-Tier Affiliate Program
In addition to earning from your personal referrals, Russell has made this a "2-tier" affiliate program. Whenever someone joins Secrets of Success through your link, they are also automatically an affiliate for the program.
These customers are also automatically on your second tier.
When any of your customers refer other people to the Mastermind community, you'll also earn 10% monthly recurring commissions from any of their referrals.
This is unlike most affiliate programs. You can imagine how your monthly recurring affiliate commissions can grow just from the work of other affiliates linked to your 2nd tier... If you know other affiliate marketers, its in your interest to share Secrets of Success and have them join through your link!
Earn Commissions Sharing a "Free" Offer?
One thing that I love about this affiliate program is that you're not directly selling anything.
Russell has put together what he refers to as the MIFGE (Most Incredible Free Gift Ever). As an affiliate, we're simply giving away Russell's free gift. This free offer includes:
- Hardcover copy of "Think and Grow Rich" by Napoleon Hill
- Copy of "Applied Psychology (never before published) by Napoleon Hill
- Copy of "Secrets of Master Salesmanship" (never before published) by Napoleon Hill
- Audiobook narrated by Russell Brunson of Hill's original "The Law of Success" manuscript
- 30 days free access to the entire Secrets of Success mastermind community

Here are examples of what your affiliate funnels look like:
Russell's "Bibliomania" Documentary funnel.w This is a 17 minute documentary revealing Russell's mission and vision for the community. Here visitors can request their free MIFGE (just cover shipping for the books)...
This second funnel takes you directly to the order page for your free books and access to the community - both are performing extremely well for conversions.
This free offer is excellent because there's zero commitment. Your followers can get access to the membership site, log in and start consuming Secrets of Success content today. Everyone has the opportunity to test-drive Secrets of Success for 30 days, risk-free.

Inside the Members Area
If it's not a good fit - it's easy to cancel...
If your followers decide they want to stick with Secrets of Success after 30 days, it will cost $97/month and as an affiliate, you'll earn a 40% commission recurring for as long as they're members.
Does that make sense?
All you have to focus on is sharing the free offer with people that are at all interested in personal achievement, growth, and continued learning...
The Secrets of Success Funnel
If you're familiar with Russell Brunson, you already know the man knows how to build a sales funnel! And this affiliate funnel is an excellent example of a professional at work. If you're at all interested in funnels, it's a good idea to go through the funnel for this free offer to see how it is structured.
The "Bibliomania" funnel for example, starts off with the 17 minute documentary.
It then takes you to the sales page to get your free books and start your 30 day access to Secrets of Success. They only ask that you pay $29.95 to cover printing and shipping of the physical books.
Note: There's also a $1 option for those that want to get access to the membership site, but don't want to pay to ship the physical books.
Upsells in the Funnel
Russell Brunson's first upsell in the Secrets of Success funnel is a $97 offer. This is access to a rare video course by Napoleon Hill himself. Napoleon Hill's "Master Keys to Success" is a 13 video training course.
When you add the $29 to ship your free books along with the $97 "Master Keys to Success" training course, you'll see how the shopping cart can increase to $126.95.

The second upsell in the funnel is to pay for a year of Secrets of Success up front for $997. This ends up costing $167 less than if you pay for twelve months at $97/month.
On top of the discount for making a one-time fee, Russell is also giving away a copy of another never-released Napoleon Hill book.
"The Hand of Destiny" is a lost Napoleon Hill book that is now yours just for locking in the Secrets of Success program for a year. As you can see, this is an irresistible offer for the right person that is a Napoleon Hill fan and interested in personal development books like this.

According to the updates during launch week, so many people are buying the upsell that their average cart value across all sales has been $300. If customers want the free offer - that's great. They can access Secrets of Success for free.
But a good number of customers will also buy the upsells, which makes this very profitable for Russell's affiliates.
Secrets of Success Affiliate Program Review
If you're an affiliate marketer looking for a profitable new program to promote, the Secrets of Success affiliate program is worth checking out. Just a few reasons to promote Russell Brunson's new program:
- upsells = high cart value - earn 40% on Russell's upsells
- recurring affiliate program - get paid $38.80 monthly for every active referral
- highly engaged community - high retention rate from members sticking with the program
The biggest reason? It's a cool community and Mastermind group of people that want to improve their lives. I'm not only an affiliate for Secrets of Success, but also in the members area. Russell Brunson has rekindled my passion for personal development and reading from the great success philosophers. Sign up as an affiliate today.