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If you're like most network marketers, you've struggled with the whole "friends and family" thing and know there has to be a better way. You like the idea of getting of multi-level affiliate commissions, but not the belly to belly sales tactics. If you're like me, you've eventually reached a point where you want to scale your MLM business online.
Enter "Network Marketing Secrets."
This book will teach you how to leverage sales funnels to grow your network marketing business.
The book contains expert advice on how network marketers can effectively recreate traditionally offline MLM strategies in a digital setting.
Let’s dive into this Network Marketing Secrets review, shall we?
Who Wrote Network Marketing Secrets?
Russell Brunson is well-known as an Internet Marketing Expert and Co-founder of ClickFunnels.
He's the best-selling author of three other marketing books: Dotcom Secrets, Expert Secrets, and Traffic Secrets. His latest book, Traffic Secrets landed him on the New York Times best-seller list in 2020.
Network Marketing Secrets was his third "Secrets" book, created primarily for the direct sales industry.
While Russell Brunson is known by most people as the CEO of ClickFunnels, the digital entrepreneur has long been involved with MLM.
Prior to launching ClickFunnels, the CEO has made much of his fortune via MLM. He's been a top distributor inside of several MLM organizations in the past.
Russell Brunson has won a Ferrari in one network marketing company and helped another direct sales organization generate over $1.5M in leads.
Important to note: He is not just teaching strategies that USED to work in MLM ten to fifteen years ago.
This blog is run by distributors IN Russell’s downline TODAY.
Russell is currently working with an MLM company and building a huge network marketing team along with Steve Larsen and others in the Funnel Hackers Downline.
He wrote Network Marketing Secrets based on his ongoing experience working with leaders inside of MLM organizations.
The video below shows an MLM company presenting Russell Brunson his new Ferrari...
Old-School Vs New-School MLM
Network Marketing Secrets is a book that teaches you how to grow your network marketing business with sales funnels.
The "old-school" MLMer might say that traditional MLM methods are responsible for BILLIONS of dollars in sales every year. Things like:
- Recruiting family members
- Getting friends on three-way calls
- Throwing home parties
- Getting prospects out to hotel meetings
These methods have been used for DECADES because they WORK...
Russell Brunson is not denying any of this. In his book, Russell is showing how to take these traditionally OFFLINE marketing methods, and how to recreate them online.
This is the strategy to take what is proven to work, only leverage the internet and use technology to scale your business faster...
He's not fighting with the traditional MLMer. Russell’s book reveals how to deploy (and scale) these same strategies online, in a digital setting. Most importantly - he shows how these "new-school" strategies can help get over some of MLM's biggest challenges.
(Yes, there are big challenges in MLM that your upline doesn't really talk about)...
The Big Network Marketing Challenges (That Nobody Talks About)...
In the first part of the book, Russell addresses some of the biggest challenges network marketers face.
These challenges are real and though not insurmountable, are quite hard to overcome. What are these challenges?
Recruiting
Your main task as a network marketer is to recruit a sales force of distributors into your downline.To many MLMers, this is the hardest part of a network marketing business.
If you don’t find a consistent stream of interested and qualified prospects, your business will die a slow, cold death.
The way recruitment is done traditionally is to make a list of friends and family. Then, consistently follow up with them until (hopefully) some agree to join your downline.
The truth is that chasing friends and family is what turns a lot of people away from MLM. People are not opposed to making more money. Nobody is!
Your prospects see you hounding them to join your opportunity - and they don't like it. They don't want to sign up and have to do the same thing...
More often than not, your warm list of contacts: friends, coworkers, or family member, are a tough sell. This leaves many MLMers discouraged.
Rejection is tough and selling is not easy. This is a big part of why 9 out of 10 MLMers quit in the first year.
Uninteresting Products
There are some innovative MLM products and services out there… Your job is a lot easier if you connect with a company that sells a unique product line that you can get behind.
But let's be honest… Many MLM organizations sell comparable products that can be purchased anywhere. There’s little differentiator making your specific MLM's products unique...
If you REALLY think your company's products are magical unicorn game-changers, you've perhaps drank too much of the kool-aid...
So how do you stand out from thousands of products and all the other distributors (with the same offer)? How do you drive interest to your (average) products or services?
Driving Traffic to MLM Websites
Traffic is another hurdle in growing an MLM business. You’ll have to talk to a LOT of people in order to get visitors to your company-provided website.
And guess the worst part?
The replicated corporate looking websites of most MLM organizations are confusing and difficult to navigate.
They're basically brochures.
They get a high bounce rate and end up chasing your prospects away instead of converting them into customers or business partners…
But you're stuck with the site they gave you, right?
Following the above blueprint makes you just another cookie-cutter MLMer. One in a sea of a million others with the same problems...
How do you tackle these challenges and grow your network marketing business?
The answers to these challenges are revealed in the next part of the Network Marketing Secrets book.
Russell takes us through funnel systems that again, copy traditionally proven MLM strategies and simply put them to use in a digital setting.
He calls them the Lost Funnels.
What are the Lost Funnels?
Lost Funnel 1 – The Bridge Funnel (The Three-Way Call)
The duty of the bridge funnel is to replace the need to get your prospect on a phone call with an upline leader.
Why a 3-Way Call?
When you’re starting out as a network marketer, you’re not familiar with the products of the organization. You're not familiar with the compensation plan - and you probably don't know how to SELL yet.
You need someone with experience to tell their story to your prospects and sell the product for you.
Your upline is usually the ideal person to do this.
And this age-long concept is known as the three-way call.
The bridge funnel is the digital equivalent of the old three-way call.
The squeeze page collects your prospects contact information, they're taken to a video presentation by your upline, and then taken to your MLM's offer to sign up.
Your upline does not have to "perform" the presentation to each one of your prospects, it's all automated inside the funnel.
That's why we got in MLM in the first place, right? PASSIVE income?
Lost Funnel 2 – The Home/House Party Funnel
The home party is a staple in the traditional MLM strategy.
You invite prospects to your home for a "party." In this home party, you show them your network marketing company's products and go over the compensation plan.
The network marketing secrets book will show you how you can recreate the home party online and have a digital hangout/party with your prospects.
Lost Funnel 3 – The Hotel Meeting
The hotel meeting is the last of the MLM "lost funnels."
It gives you an avenue to introduce your prospects to the MLM products and business.
You’ll also get to introduce them to a top earner in the organization who would further sell the products.
Important Note: You will need a ClickFunnels account to start building MLM Sales Funnels. You can try out the software Free for 14 days here...
The Viral Loop
The next part of the Network Marketing Secrets book teaches about the viral loop.
EVERYONE that sells online needs to understand the Viral Loop, not only network marketers.
The viral loop is a selling sequence that must occur in a funnel for it to effectively sell your products or opportunity.
There are four main components of the viral loop:
- Epiphany Bridge (How to Sell without Selling)
- Demo (Show them a Live Product Demo)
- Call to Action (How to Close the Sale)
- Duplication (Rinse and Repeat)
How to Buy Network Marketing Secrets Book?
The book is currently offered FREE of charge. You only have to cover the costs of printing and shipping…
This printing and shipping will cost you $7.95 for US residents and $16.04 for international residents.
There is also an option to get the book in bulk.
If you have a large downline organization, for example, you can order 10, 25, or 50 copies of the book at once and distribute the book to your team.
You can use the book as a gift to your prospects, give it as a bonus for joining your team, or incentive/ prize if you choose to run a team contest…
The bulk purchase is a great way to spread the concepts of sales funnels to your downline (or upline) team.
Network Marketing Secrets Review: Final Verdict
Network Marketing Secrets is a must-read for any network marketer. The book contains valuable strategies to overcome the biggest challenges in network marketing.
At $7.97 for shipping and handling, it really is a no-brainer to get your copy.
If you're stuck, or want to prospect out of a bigger pool than your "friends and family," pick it up. Network Marketing Secrets should give you that epiphany to get your message out, generate leads, and close more sales.
I highly recommend it for any network marketer.
Take action today.