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If you follow Russell Brunson or the ClickFunnels community at all, there's a good chance you're somewhat familiar with Russell Brunson's new "Secrets of Success" movement.
The details were officially 'launched' during Funnel Hacking Live in 2023 and in less than a week, the Secrets of Success facebook group for affiliates reached almost 1,500 members.
The October 2023 "Most Incredible Free Gift Ever" (MIFGE) launch was a success and their affiliate army has hit the ground running, spreading the word, sharing the news with their audiences.
If you're familiar with his last launch (ClickFunnels), it's paid out over $100 million in affiliate commissions...
But what is the MIFGE? What's the "Secrets of Success" movement all about, and is it worth joining as a member or promoting as an affiliate (or both)?
There's a lot to unpack - Let's dive in!
What is Russell Brunson's Secrets of Success?

Russell Brunson and Justin Benton have spent the last two years on a "secret" project, collecting old manuscripts and first edition copies of what Russell refers to as old "really cool" books.
It started with his favorite author, Napoleon Hill. Many are unaware, but in 1925 before writing his best-seller Think and Grow Rich, Napoleon Hill wrote a book series titled The Laws of Success. Original copies of this manuscript sell today for upwards of $10,000.
Before finishing the Laws of Success, Hill wrote and shared an early version, original pre-release galley copies of The Law of Success book with prominent figures of his day (like Andrew Carnegie), business leaders, and politicians. There's only one signed copy available today and it was recently selling online for $1,550,000...
Russell Brunson REALLY wanted the book.
What did he do? He negotiated with the seller - a collector who spent two decades of his life acquiring Napoleon Hill books and manuscripts. Brunson was able to purchase, not just The Law of Success, but the entire Napoleon Hill collection.
This collection included the manuscript for The Hand of Destiny and other titles that were never released for sale to the public.

Original signed copy of "The Law of Success"
He partnered with Justin Benton who shared in his passion of Napoleon Hill and similar authors of his time. Over a couple of years, the two entrepreneurs acquired even more books to what is now enough to fill a small library.
This lead to a partnership with the Napoleon Hill foundation to get ahold of other unique content that's been locked away for decades. Justin and Russell now have an original copy of Hill's best-seller Outwitting the Devil, and a copy of his unreleased manuscripts including his title Outwitting the Beast.
This lead to the "Secrets of Success." Justin Benton and Russell Brunson have built out a membership site to share the works of Napoleon Hill and other great founding fathers of entrepreneurship and success training.
Secrets of Success Launch: The MIFGE Offer
In true Russell Brunson fashion, the Clickfunnels CEO is launching the Secrets of Success with what he calls the Most Incredible Free Gift Ever... or MIFGE for short.
He curated what he considers an irresistible offer to anyone interested in the philosophy of success. He wants to mail you the Secrets of Success kit which includes:
- a copy of Think and Grow Rich - Napoleon Hill's best selling book with a new forward written by Russell Brunson.
- a copy of Hill's "It Will Place You Wherever You Wish to Be Among Men: Practical Lessons in Applied Psychology."
- a copy of "Secrets of Master Salesmanship."
- audiobook copy of The Law of Success. Russell Brunson has voiced and recorded an audio version of the $1.5 million copy of Hill's book.
- the Secrets of Success podcast - available only to members.
- one month free in the "Secrets of Success" members area.

Most Incredible Free Gift Ever (MIFGE)
Similar to Russell's other book offers, this Secrets of Success MIFGE offer is "free," he only asks that you cover shipping.
Also similar to other Russell Brunson launches, there are upsells in the funnel. For those that want it, you'll also have the opportunity to get a copy of "Hand of Destiny" if you pay for a year's subscription of "Secrets of Success" membership site in advance.
Note: Russell Brunson paid $5,000 a page to get this original Napoleon Hill manuscript - it's yours free with a year's subscription to the Secrets of Success" members area.
If you're interested in personal development, learning success principles. All of this is explained in more detail in Russell Brunson and Justin Benton's video here.
Russell Brunson's Long-Term Plan: School and Museum
Make sure to read through all of the content at the link below. Russell goes into more detail on the long-term vision of the Secrets of Success business. It does not end with the online membership site.
The ClickFunnels CEO has purchased two large pieces of land next to ClickFunnels headquarters and is building a museum and school for entrepreneurs on the property. His plan is to hold live events at their school where Secrets of Success members can attend events in person or virtually.
Russell Brunson is even entertaining a unique opportunity for members to not only attend these events, but profit from buying (and selling) access to premier 'virtual' seating. He shows images of the design plans and this is going to be unlike any library or museum you've seen before.
Click Here to Get Your Copy of Think and Grow Rich - Plus One Month of Secrets Of Success (Free)
Secrets of Success Affiliate Program
The sales page for the new Secrets of Success affiliate program reveals that it's a two-tier affiliate program. This means that affiliates can sign up as an affiliate (free) and also share the new Secrets of Success affiliate program with other affiliates. The SOS affiliate program will pay you 10% commissions on any second tier's affiliate sales.
The Secrets of Success membership site will cost paying members $97/month.
The affiliate program pays affiliates:
- 40% commission on their personal sales ($38.80 recurring monthly)
- 10% commission on their 2nd tier sales ($9.70 recurring monthly)
Both tiers are paying out lifetime residual commissions for all referrals.
This is a generous payout and for many that take it serious, it can turn into a six-figure (or more) affiliate offer. Click here to get started.
How to Join Secrets of Success Affiliate Program
It's very simple to get started. Visit the affiliate sign-up page and click on "Apply to Become an Affiliate."
From here, simply enter your name and email address. You should receive an email confirmation within a few minutes. From here, you'll be able to log into your affiliate dashboard and get your affiliate links and start promoting. You'll have the ability to build your second tier of affiliates and also promote the Secrets of Success kit.

Sign up as an affiliate (free)
Russell Brunson... Is this an MLM?
Yes, technically - the Secrets of Success affiliate program pays out on two levels of commissions, which fits the definition of multi-level marketing...
When most people think of Russell Brunson, they think ClickFunnels… and not multi-level marketing… But Russell has a long history with network marketing. In fact, most of his money before ClickFunnels was made in multi-level-marketing.
Russell Brunson has hit the highest levels in SEVERAL network marketing companies over the years. An MLM has even awarded him a Ferrarri (that he’s since given away).
As the CEO of ClickFunnels, he’s written three best selling books. One of Russell’s most recent books is specifically for network marketers titled “Network Marketing Secrets.”

Russell Brunson's Network Marketing Secrets book
He’s done consulting for multi-level marketing companies over the years, and helped launch companies… Network marketing is in his blood – and he’s launching a new two-tiered affiliate offer today. If you're reading this, it means you're getting in on the ground floor of what will be a very big business.
What Other Authors are in the Secrets of Success Members Area?
We've done a lot of talking about Napoleon Hill, but he's not the only 'founding father' of personal development. Who else is in the members area? This is not an extensive list, but an example of what to expect:
- Orison Swett Marden: Wrote a series of books and essays on personal growth and spiritual growth
- Elsie Lincoln Benedict: Lecturer and author of the best-seller "How to Get Anything You Want"
- Charles F Haanel: Success coach and author of several books including "The Master Key System"
- P.T. Barnum: Showman, politician, and business man, P.T. Barnum was also an author of books such as "The Art of Getting Money."
- Earl Nightingale: Author and radio speaker, Nightingale's work has inspired some of the greatest minds and motivational speakers of today
These are just a few of more than 25+ figures whose work you'll find within Secrets of Success. The list is growing as more content will continue to get added in the members area. If you're like Russell and you believe that success is achieved through constant learning and growth, then this Secrets of Success membership is for you.
Click Here to Get Your Copy of "Think and Grow Rich" - Plus Get Access to the Members Area - Free.
Secrets of Success Review: Is it Worth It?
In simple terms, yes. For full details, click on the link below to learn more. This is the very beginning of what will be another movement just like ClickFunnels.
Russell Brunson knows how to build a cult-ure around his products and businesses. This will be no different, and most importantly - there's no risk to learn more.
There is no cost to join the affiliate program, and if you want to 'dip your toe' into the Secrets of Success offer to see if it's for you, he's giving you the MIFGE and a month's access to the member's area for free.
It's a very low commitment offer to see if either the affiliate program or the Secrets of Success Mastermind are right for you. It's a no-brainer to get in and check it out for yourself. Click here to get started.